Scarecrow Communications India wins creative duties for digital education brand iProf

After multi-agencies pitch process, Scarecrow Communications has been awarded the creative duties of iProf – one of India’s foremost digital education Brand.

iProf was founded with a mission to revolutionize education through the adoption of technology. iProf started with the usage of tablet PCs as a delivery platform for education, a first in India, and has maintained its leadership position in this space ever since. At present, iProf is the only company that focuses on education content delivery in both the online and offline modes for a student.

In 2012, iProf launched an e-commerce portal, TheDigiLibrary.com. The DigiLibrary offers comprehensive education material in the form of video lectures, animations, notes and tests for preparation of important competitive exams like JEE, AIPMT, CAT, CACPT,NDA,SAT and scaled up to include courses for grades of I to XII for CBSE curriculum. These courses are preloaded on a tablet or PenDrive and the user can simply order online and get it doorstep delivered.

Regarding this development Sanjay Purohit, CEO, iProf said, “This newly formed association with Scarecrow came as a result of deeply-analyzed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education.”

Manish Bhatt, Founder Director, Scarecrow, (pictured) added, ” iProf is not just another brand, but it is a brand for a cause. Making world-class education available to every nook and corner of a massive country like India using technology is a mammoth task like e-governance or Aadhar Project. Being part of such a mission is Scarecrow’s privilege.”

Arunava Sengupta, Founder Director, Scarecrow, commented, “Proper Education is one of the prime strategic solutions for many problems developing nation like India is facing. From strategic planning perspective iProf is not just giving an opportunity to develop a strategy to build a great brand in Education Category, but giving a never-before opportunity to strategise how to carve a great nation.”