The Thinking Machine Jakarta picks up PZ Cusson’s business for all Asian markets
PZ Cussons Asia has appointed The Thinking Machine Jakarta as it’s partner to handle the entire portfolio of Cusson’s brands for all Asian markets. The agency will advise, manage and implement the strategic and creative initiatives of PZ Cussons Asia. This move is significant in the light of PZ Cusson’s stated ambition to expand and grow its market penetration in emerging geographies of Asia and consolidating it’s market share in exiting markets with it’s regional headquarters in Jakarta as the epicenter.
“Asia is a growing market in which we believe our portfolio of brands are best suited to cater to different life-stages and needs of Asian consumers. Entering into new markets within the region is key to our long term growth strategy. The Thinking Machine will be our core brand strategy and communication partner. They have a deep understanding of Asian consumer insights and blends cultural contexts into tangible strategic directions and creative solutions. The Thinking Machine has great passion for our brands and consistently comes up with out of the box solutions, which makes them the ideal marketing strategy and communication partner. I am delighted to have The Thinking Machine on board as our partner in our endeavor to grow our existing portfolio and introduce interesting, engaging and relevant new brands in the Asian region as we go forward,” Mona Kristi Mafudi, (Regional Marketing & Innovation Director Asia) said.
According to Renilson Joseph, Director, “We’ve been developing the brand architecture for several Cussons’ brands in close partnership with marketing leadership at PZ Cussons over the past year. We are delighted that our partnership is being formally inked now. It’s been an exciting start and we hope to successfully partner PZ Cussons in their regional ambitions. “
Renilson added, “There’s never a dull day on the PZ Cussons account. Each brand is distinct and caters to a sharp audience profile. We are always experimenting with new ideas and innovations, the team at PZ Cusson’s is always throwing challenges at us and pushing us to beat the last great idea.”