Westpac launches ‘The Land of Forgotten Business Dreams’ campaign via DDB Melbourne
Australia: In a new campaign for Westpac Bank, DDB Australia has launched a TVC that offers Australian business owners and budding entrepreneurs a way out of ‘The Land of Forgotten Business Dreams’. It encourages Australians to turn their great ideas into great businesses.
Supporting media features the characters from the campaign trapped in digital OOH and digital display.
Says DDB Melbourne chief creative officer Darren Spiller: “This campaign is an open invitation to entrepreneurs and businesses to set their thinking free.
“It seems everyone you bump into has an idea they’d like to bring to life. It could be an online start up or a new product; it could be expanding an existing business or buying into a franchise. These ideas have the potential to be life changing, but so many of them remain just that – ideas. We want to change that.”
Westpac’s Head of Marketing and Brand, Elaine Herlihy said the campaign reflected Westpac’s long-standing support for business, going back nearly 200 years.
“Since our beginnings in 1817 as Australia’s first company we have backed Australian business ideas; the big and the small,” says Herlihy. “We are proud to continue our long history of supporting great business ideas and helping business to prosper with expert advice. This new campaign reflects our commitment to Australian small businesses, which are the backbone of our economy. If business prospers then we all prosper.”
Adds DDB Australia CEO, Andrew Little: “Australians are ‘ideas people’ and always have been. Often they just need backing to turn their ideas into reality so who better than Australia’s first company, Westpac, to support the nation’s small businesses”.
Leo Woodhead directed the spot via Revolver with post production and visual effects by Method Studios, Melbourne.