Toys for those that remember drive-in theatres
February 4 2015, 11:44 am | | 2 Comments
Ogilvy & Mather Mumbai has created an old fashioned drive-in to promote the “Vintage Collection” of Hot Wheels toy cars.
Credits: Creative Directors: Abhijit Avasthi, Rajiv Rao, Sumanto Chattopadhyay. Art Director: Sukhendu Mukherjee. Copywriters: Hannah Joseph, Sujoy Roy.
2 Comments
Hotwheels?
Some of them are Matchbox. Dear creative, please check the props before you send the campaign to ad festival.
No worries.
Every easy to check, just turn car around and see the name on underside.
Not Hot Wheels, don’t use.
With two copywriters on the job, it will take not more than two days work.
They can reshoot again. Very cheap job.