KFC Singapore moves to Ogilvy & Mather

February 8 2015, 2:38 pm | BY Lynchy | No Comments

kfc_logo.jpgOgilvy & Mather Singapore (Ogilvy) has picked up the KFC Singapore account out of Ren Partnership who have held the account for the last year.

Virginia Ng, Senior Marketing Director of KFC Singapore commented, “We are delighted to work with Ogilvy & Mather who have extensive experience with KFC around the world. We are excited to drive the KFC Brand to greater heights with this partnership.”

Soames Hines, Vice President, Ogilvy & Mather Asia Pacific, and Regional Account Leader for Yum Brands said, “We’re delighted to be partnering with KFC Singapore. This appointment builds on recent KFC wins in Korea and Myanmar, further consolidating our position as KFC’s leading agency partner in Asia and around the world. We are looking forward to working with Virginia and the KFC Singapore team to produce modern marketing that builds sales overnight and brand over time”.

Ren Partnership was formed by former Leo Burnett Singapore ECD Chris Chiu in 2012.