CES Asia partners with Ogilvy China

Ogilvy China has been selected by the Consumer Electronics Association to assist with strategic brand communications and activation in support of the 2015 International CES Asia which will run May 25-27 in Shanghai, China. CEA is the U.S. based trade association representing the USD223 billion U.S. consumer electronics industry.

CEA has produced the annual International CES®, the world’s gathering place for all who thrive on the business of consumer technologies, for more than 45 years in Las Vegas, debuting some of the most compelling, innovative and breakthrough technologies. CES Asia will continue this trend in the Asian market by showcasing the full breadth and depth of the innovation value-chain, ranging from connectivity and the “Internet of Things” to 3D printing, robotics and wearables.