CB Asia Creative Rankings 2014: DDB DM9 JaymeSyfu named Philippines’ Creative Agency of the Year following strong global performance
One of the star performers in the overall 2014 Campaign Brief Asia Creative Rankings is DDB DM9 JaymeSyfu, Philippines. The agency has had continued on with is 2013 Cannes Lions Grand Prix performance with a fantastic year at at the award festivals over 2014.
Their total of 820 Creative Ranking points sees them firmly seated as the best performing creative agency in the country and a worthy winner of the Philippines Creative Agency of the Year award. It also sees them making the prestigious overall Top 10 in Asia Creative Rankings table.
The agency, lead by Chairman & Chief Creative Officer Merlee Jayme (pictured), scored a large proportion of their points for their Smart Communications “TXTBKS” campaign however other awarded work on Pharex, City of Las Pinas, Bodum and others did also pick up points. (See the “TXTBKS” campaign here and you can hear Jayme explain the campaign here).
DDB DM9 JaymeSyfu also was one of the rare agencies in Asia to score points at 10 of the 11 shows that count in these rankings. In fact the only show in 2014 they didn’t score point in was Spikes Asia. Their biggest performance was at New York Festivals where they picked up 260 points. Clio was also a major contributor with 170 points. The agency also did very well at D&AD, The Work and AWARD.
Also experiencing a great year from The Philippines in 2014 was Ace Saatchi & Saatchi, Manila. The agency, lead by ECD Andrew Petch (pictured right), was a clear #2 in The Philippines with a creditable 500 points in total.
The agency’s biggest performances was at AdFest where a Best of Show, Gold, 4 Silvers and a few Bronze Lotus Awards added up to 150 points. Ace Saatchi & Saatchi also recorded points at One Show, Clio, D&AD, London International, Cannes and Spikes for clients that included Pampers Diapers and Cebuana Lhuillier’s “Family Remeet”.
The third highest ranked agency in The Philippines’ market is TBWA\Santiago Mangada Puno Manila. The agency scored 375 points in total with their two strongest performances coming at One Show and The Work. They also picked up points at Clio, New York Festivals, AdFest, AdStars and D&AD.
Lead by chief creative officer Melvin Mangada (pictured right), the agency won awards for campaigns for Boysen, Alala Nuvali, Cara Welfare and a few others.
There were 7 other ad agencies from The Philippines to gain points in the Creative Rankings. These will be detailed in a complete PDF version of the Rankings which will be sent free to all readers that have REGISTERED.
Over the next 10 days Campaign Brief Asia will also be releasing the results of our overall Regional Agency of the Year; Regional Network of the Year; A Country Performance Ranking; plus highlighting the Top Creative Leaders in Asia; and the Top Creative Teams in Asia.
What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows over the 2014 calendar year. There is no submission or document received from agencies that is then judged. It is based only on the facts – ie. creative award wins.
Importantly, we attribute an adjusted points value to each Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a Gold at Cannes scores the same as a gold at Spikes. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show each year.
As an example, awards at AdFest and Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts.
The international shows count for more – for example, at the Cannes Lions, award wins are valued at: Grand Prix 70pts; Gold 60pts; Silver 40pts; and Bronze 20pts. D&AD is harder to succeed at so the points attributed are: Black Pencil 150pts; Yellow Pencil 100pts; Nomination 60pts; and In-Book 20pts.
Also an important point of difference is that we only count the categories at the various award shows that are judged by Creatives and Creative Directors. This means award wins in the Print & Film Craft; Media; Effectiveness; and Public Relations categories at award shows are not included. Also Healthcare only categories at Cannes and Spikes Asia are not included.
The regional shows that are included in the Creative Rankings are: AdFest, Spikes Asia; AdStars, AWARD Awards and Campaign Brief’s The Work.
The International shows included are: D&AD, Cannes Lions, One Show (Advertising), London International Awards, Clio and New York Festivals.
The Philippines Creative Rankings is sponsored by the London International Awards.
For more information about the Creative Rankings read here.
China Creative Agency of the Year: Lowe Shanghai.
India Creative Agency of the Year: McCann Worldgroup Mumbai.
Hong Kong Creative Agency of the Year: Red Fuse Communications
Indonesian Creative Agency of the Year: JWT Jakarta.
Malaysian Creative Agency of the Year: TBWA Kuala Lumpur.
1 Comment
Congratulations Merlee + team. DM9 rocks!