Scarecrow India celebrates its fifth anniversary with a digital poll between offices
Scarecrow Communications India turned five this week. With 45 brands, two offices and phone lines that never stop ringing with new biz enquiries and the story has been pretty much the same, every day, for 5 eventful years.
Hence, when it came to celebrating their 5th anniversary, they just didn’t have the time to prepare for the usual big bash, but that didn’t stop them from celebrating it, in an unusual way, online. Scarecrow conducted a digital poll amongst their Delhi and Mumbai employees to vote for things they cherish the most about Scarecrow – from campaigns to initiatives and even ex-employees! Here they share the results….
Top 5 Films
#1 Rishton Ki Garmahat – Wagh Bakri Tea Group
#2 Dog: Film for a Cause – Eye Bank Association of India
#3 Sapnon Ki Udaan – &Pictures
#4 Mrs Pinto – Anchor Panasonic
#5 Riot – Quikr
Top Radio Spots
#1 Pinkesh – Nitco
#2 Servant – Nitco
#3 Housewife – Zee Khana Khazana
#4 Dhobi – Anchor Panasonic
#5 Sharib Hashmi – Anchor Panasonic
Top 5 Unconventional Ideas
Reveal Yourself campaign for B’lue, Danone. A specially composed song and fb app, which compelled people to unravel the brand philosophy in an engaging way.
#2 Sachin Fan – Quikr
Released on the occasion of Sachin’s last test. The campaign trended on Twitter within hours.
#3 Open Letter to Match Fixers – Qukr
An ad released on Quikr FB page within 24 hrs of the Sreesanth match-fixing scam breaking out. Within 72 hours a commercial was also up on Youtube.
#4 Reverse Bang-Bang Dare to Hrithik Roshan – BedBathMore.com
A guerrilla tactic which got superstar Hrithik Roshan talking about the brand. By spending in thousands, not crores.
#5 No Tie Day – Only Vimal
A one-of-its-kind campaign, which saw tie-burning parties held in 9 Indian cities to fuel the hatred against ties and boring formals and launch Vimal’s Unformal range.
Top 5 Out-of-the-Box Initiatives
#1 AAM Aadmi Party
The first-of-its-kind ceremony that felicitated the unsung heroes of the Indian advertising industry. From people who cast animals in ads to those who operate rain machines.
#2 iPops
Exhibition and workshops on iPad paintings by KV Sridhar (aka Pops).
#3 Folk Studio
An enchanting evening where Coke Studio-fame folk singer Mooralala enthralled the audience with his divine voice.
#4 Mock-a-Rock Show \
An event which gave advertising folks a chance to realise their fantasy of being a rockstar.
#5 M.O.M (Method of Madness)
An in-depth advertising workshop conducted by Team Scarecrow at India’s top institutes like NID & MSU (Baroda)
Top 5 Ex-Scarecrowites
#1
Diana Dsouza – Fulltime writer, part-time rockstar. Currently works with Leo Burnett.
# 2
Vijay Vasala – Impresses with his art. And kills it with his dance moves. Now with Ogilvy & Mather. &
Benny Thomas – A crossbreed between Guru Datt and Hugh Hefner. The only man who can seduce any woman by, well, sulking! Now with Leo Burnett, Oman.
# 3
Pervin Bhesania – After Russell Peters, her Hindi is the funniest thing you will ever hear. This fab writer is currently working with Publicis Groupe.
# 4
Khadija Attarwala – Don’t go by her diminutive appearance. She is a hard taskmaster. Now with BBH’s account management team.
# 5
Ankita Ray – She handled some of the toughest accounts at Scarecrow, but never stopped smiling. This brainy girl is now with Leo Burnett’s account management team.
&
Ankit Dembla – The world’s most jugadu art director. There is nothing, he can’t get done. Now, an entrepreneur.
Besides these 5 questions, there were other fun polls too. Like the account management guys were asked to vote for their favourite creative person and vice versa, hottest talent under 30, favourite brand, the most significant new biz win etc.
The results too, will be disclosed to the agency folks in an unusual fashion. They will be printed on the big 5th Anniversary cake. Well, who says, you can’t have your cake and eat it too!