Second Institute of Advertising Singapore Careers Fair attracts over 600 undergraduates

Into its second year the IAS (Institute of Advertising Singapore) Careers Fair attracted over 600 undergraduates eager to explore a career in the marketing communications and advertising industry.

Following the success of the first IAS Careers Fair in 2014, students were again greeted by companies seeking the very best talent in Singapore. The fair saw students attend from most tertiary institutions including NTU, NUS, SIM, SMU, Ngee Ann Polytechnic, Republic Polytechnic, Murdoch, MDIS and LASALLE. It gave them an opportunity to meet top creative talent, see examples of outstanding work and get their questions about the industry answered.

The fair was held at Red Dot Design Museum last week with presence from 17 top marketing communications industry businesses including BBDO, BBH, DDB, Grey, JWT, Leo Burnett, Lowe & Partners, McCann, Ogilvy, Publicis, Sapient Nitro, TBWA, VML Qais and Zenithoptimedia.

Goh Shu Fen, President of IAS said, “Judging from the diverse student turn out, from Engineering to Economics and Digital Entertainment, IAS efforts to help the marcoms sector attract talent from a larger pool has been very successful. IAS Career Fair has yet again proven to be an excellent exchange and education platform connecting industry veterans and graduates.”

John Hadfield, Chair of the Careers Fair, and CEO of BBH Asia Pacific added, “The industry relies on getting more than its fair share of the very best graduates. An event such as this acts as a great shop window for the companies involved and the industry as a whole.”

Undergraduate Weifang Lam, 22 summed up the event, “Often as students we don’t get to experience what actually goes on in advertising or what kind of agencies are out there but the career fair gives us jobseekers a great overview on what we can expect.”

“The event was well-organized. Agency personalities were apparent. We spoke to some of the agency people and gained a greater insight into the marcomms industry,” Roger Tan, 23 an undergraduate from NTU added.