CB Asia Creative Rankings 2014: ADK Taiwan is Creative Agency of the Year in Taiwan
In 2014 Taiwan has managed to make an encouraging impact on these Campaign Brief Asia Creative Rankings with five different agencies managing to pick up awards at the regional and International awards shows.
Leading the way at the top of the country’s Creative Rankings in 2014 is ADK Taiwan with 170 points. The agency, lead by Chief Creative Officer & China Network Creative Consultant Richard Yu (pictured above), recorded points at AdFest, AWARD and The Work for clients Bomy, Bohair Shampoo and the 8th Taiwan Festival.
In second place in the Campaign Brief Asia Creative Rankings Taiwan table is Leo Burnett Taiwan with 125 points.
Under the leadership of chief creative office Murphy Chou (pictured right) the agency scored wins at five different shows – Clio, The Work, AdStars, AdFest and Spikes Asia. Winning campaigns and ads were for clients Mitsubishi, Wellcome Supermarkets and Wei Wei Instant Noodles.
In third position with 80 points is JWT Taiwan, lead by Chief Creative Officer I-Fei Chang (pictured below). JWT scored points for clients Family Mart, Taipei Blood Centre and Frontline.
There were 2 other Taiwanese agencies to gain points in the Creative Rankings. These will be detailed in a complete PDF version of the Rankings which will be sent free to all readers that have REGISTERED.
Over the next week Campaign Brief Asia will also be releasing the results of our overall Regional Agency of the Year; Regional Network of the Year; A Country Performance Ranking; plus highlighting the Top Creative Leaders in Asia; and the Top Creative Teams in Asia.
What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows over the 2014 calendar year. There is no submission or document received from agencies that is then judged. It is based only on the facts – ie. creative award wins.
Importantly, we attribute an adjusted points value to each Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a Gold at Cannes scores the same as a gold at Spikes. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show each year.
As an example, awards at AdFest and Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts.
The international shows count for more – for example, at the Cannes Lions, award wins are valued at: Grand Prix 70pts; Gold 60pts; Silver 40pts; and Bronze 20pts. D&AD is harder to succeed at so the points attributed are: Black Pencil 150pts; Yellow Pencil 100pts; Nomination 60pts; and In-Book 20pts.
Also an important point of difference is that we only count the categories at the various award shows that are judged by Creatives and Creative Directors. This means award wins in the Print & Film Craft; Media; Effectiveness; and Public Relations categories at award shows are not included. Also Healthcare only categories at Cannes and Spikes Asia are not included.
The regional shows that are included in the Creative Rankings are: AdFest, Spikes Asia; AdStars, AWARD Awards and Campaign Brief’s The Work.
The International shows included are: D&AD, Cannes Lions, One Show (Advertising), London International Awards, Clio and New York Festivals.
The Taiwan Creative Rankings is sponsored by the London International Awards.
For more information about the Creative Rankings read here.
Country winners announced over the past few days:
Philippines Creative Agency of the Year: DDB DM9 JaymeSyfu.
China Creative Agency of the Year: Lowe Shanghai.
India Creative Agency of the Year: McCann Worldgroup Mumbai.
Hong Kong Creative Agency of the Year: Red Fuse Communications
Indonesian Creative Agency of the Year: JWT Jakarta.
Malaysian Creative Agency of the Year: TBWA Kuala Lumpur.
