CB Asia Creative Rankings 2014: Vietnam Creative Agency of the Year goes to Ogilvy & Mather
It was a record performance from the Vietnam industry at creative award shows throughout 2014.
Ogilvy & Mather, particularly, had a great year with their total of 260 points not only seeing them win Creative Agency of the Year, but also propelling them into the Top 30 most creative agencies overall in Asia. It is a great result for ECD Todd McCracken (pictured left) and his team.
The agency’s 260 point performance was lead by a great showing at One Show where they won 3 Gold Pencils. They also picked up points at D&AD and The Work.
In second place is Lowe Vietnam with 130 Creative Ranking points – a great result for the agency’s new Colombian multi-award winning ECD Carlos Camacho (pictured right).
Lowe’s best performance was at Cannes with 80 points. They also scored at London Internationals and The Work. Their points were for an OMO print and poster campaign titled “Tablet Vs Tree”, “Mobile Vs Sand Castle”, ” Joystick Vs Football”.
Third in the country Creative Rankings for Vietnam was Y&R with 80 points – for wins at London International Awards, AdFest, AdStars and The Work. Nutifood “Plastic Bottle Life Vest” won Bronze at LIA.
There was 1 other agency from Vietnam to gain points in the Creative Rankings. These will be detailed in a complete PDF version of the Rankings which will be sent free to all readers that have REGISTERED.
Over the next week Campaign Brief Asia will also be releasing the results of our overall Regional Agency of the Year; Regional Network of the Year; A Country Performance Ranking; plus highlighting the Top Creative Leaders in Asia; and the Top Creative Teams in Asia.
What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows over the 2014 calendar year. There is no submission or document received from agencies that is then judged. It is based only on the facts – ie. creative award wins.
Importantly, we attribute an adjusted points value to each Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a Gold at Cannes scores the same as a gold at Spikes. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show each year.
As an example, awards at AdFest and Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts.
The international shows count for more – for example, at the Cannes Lions, award wins are valued at: Grand Prix 70pts; Gold 60pts; Silver 40pts; and Bronze 20pts. D&AD is harder to succeed at so the points attributed are: Black Pencil 150pts; Yellow Pencil 100pts; Nomination 60pts; and In-Book 20pts.
Also an important point of difference is that we only count the categories at the various award shows that are judged by Creatives and Creative Directors. This means award wins in the Print & Film Craft; Media; Effectiveness; and Public Relations categories at award shows are not included. Also Healthcare only categories at Cannes and Spikes Asia are not included.
The regional shows that are included in the Creative Rankings are: AdFest, Spikes Asia; AdStars, AWARD Awards and Campaign Brief’s The Work.
The International shows included are: D&AD, Cannes Lions, One Show (Advertising), London International Awards, Clio and New York Festivals.
For more information about the Creative Rankings read here.
Country winners announced over the past few days:
Thailand Creative Agency of the Year: Ogilvy & Mather Bangkok.
Singapore Creative Agency of the Year: BBDO and Proximity Singapore.
Taiwan Creative Agency of the Year: ADK Taiwan.
Philippines Creative Agency of the Year: DDB DM9 JaymeSyfu.
China Creative Agency of the Year: Lowe Shanghai.
India Creative Agency of the Year: McCann Worldgroup Mumbai.
Hong Kong Creative Agency of the Year: Red Fuse Communications
Indonesian Creative Agency of the Year: JWT Jakarta.
Malaysian Creative Agency of the Year: TBWA Kuala Lumpur.
2 Comments
Something’s cookin’ in Vietnam. And it sure smells of cheese! Congratulations Todd and your hugely talented team.
Well deserved.