Sedrin Beer ambushes high speed trains for CNY with a film promoting brotherhood via Civilization

Sedrin Beer is one of the largest beer brands in China by volume, and one of AB-InBev’s biggest acquisitions in the world’s second largest beer market. For Chinese New Year 2015, Sedrin sponsored the beer available on all the high-speed trains operating in their key markets of Fujian and Jiangxi provinces. This film via Civilization was created as content both for the screens on the trains themselves, as well as for social media and online video platforms.

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