CB Asia Creative Rankings 2014: Dentsu Inc Tokyo is awarded Japan Creative Agency of the Year + Asia Creative Agency of the Year awards
With the highest Creative Rankings points tally in the history of the Campaign Brief Asia Creative Rankings, Dentsu Inc Tokyo has blitzed all opposition to take out the 2014 Japan Creative Agency of the Year award.
Dentsu’s 4100 point overall total from 2014’s award shows is a stunning performance from the agency, and it see’s them easily win Campaign Brief Asia’s overall Asia Creative Agency of the Year Award.
The performance of the Dentsu Tokyo creative department, lead by executive creative director Yuya Furukawa (pictured), at award shows last year was dominant. At the Cannes Lions alone they scored 890 ranking points – made up of 1 Grand Prix, 7 Golds, 7 Silvers and 6 Bronze.
At London Internationals Dentsu Tokyo scored 625 points. It was a similar story at Clio and D&AD with 580 points and 540 points respectively. At the regional AdFest and Spikes Asia festivals Dentsu picked up 600 points at each. They also scored well at AdStars, One Show and New York Festivals.
By far their most awarded campaign was the Honda Internavi “Sound of Honda / Ayrton Senna 1989”, which managed to win numerous Grand Prix and Gold awards worldwide, across multiple traditional and digital categories, throughout 2014.
The dominance of Dentsu Tokyo’s performance is clearly demonstrated by the fact that they currently sit in the #1 position in Japan and overall in these Campaign Brief Asia Creative Rankings by a huge margin of 2610 points!
The second placed Hakuhodo Inc Tokyo, who also had a great year at award shows over 2014, has a total of 1490 points across 9 of the award shows we count in the Creative Rankings. Their best performance was the 420 points they gained from AdFest, followed by Cannes (300 points), AdStars (210 points) and London International Awards (205 points). The agency’s creative department is lead by ECD Masaru Kitakaze (pictured left).
Hakuhodo Tokyo’s most awarded campaign was Inakadate Village “Rice Code”, which was one of Asia’s most awarded campaigns of the year.
The third highest ranked agency in Japan is Dentsu Chubu Nagoya with 690 points. The agency’s biggest performances were at Cannes (160 points), London Internationals (150 points), New York Festivals (100 points) and Spikes Asia (120 points). Their most awarded piece of work was Bell-net Obstetrics “Mother Book“.
Illustrating the creative strength and size of the Japanese market, 27 other agencies scored awards over 2014 and are ranked in the Japanese table.
These will be detailed in a complete PDF version of the Rankings which will be sent free to all readers that have REGISTERED.
Over the next few days Campaign Brief Asia will also be releasing the results of our overall Regional Agency of the Year; Regional Network of the Year; A Country Performance Ranking; plus highlighting the Top Creative Leaders in Asia; and the Top Creative Teams in Asia.
What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows over the 2014 calendar year. There is no submission or document received from agencies that is then judged. It is based only on the facts – ie. creative award wins.
Importantly, we attribute an adjusted points value to each Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a Gold at Cannes scores the same as a gold at Spikes. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show each year.
As an example, awards at AdFest and Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts.
The international shows count for more – for example, at the Cannes Lions, award wins are valued at: Grand Prix 70pts; Gold 60pts; Silver 40pts; and Bronze 20pts. D&AD is harder to succeed at so the points attributed are: Black Pencil 150pts; Yellow Pencil 100pts; Nomination 60pts; and In-Book 20pts.
Also an important point of difference is that we only count the categories at the various award shows that are judged by Creatives and Creative Directors. This means award wins in the Print & Film Craft; Media; Effectiveness; and Public Relations categories at award shows are not included. Also Healthcare only categories at Cannes and Spikes Asia are not included.
The regional shows that are included in the Creative Rankings are: AdFest, Spikes Asia; AdStars, AWARD Awards and Campaign Brief’s The Work.
The International shows included are: D&AD, Cannes Lions, One Show (Advertising), London International Awards, Clio and New York Festivals.
The Japan Creative Rankings is sponsored by the London International Awards.
For more information about the Creative Rankings read here.
Country winners announced over the past few days:
Korea Creative Agency of the Year: Cheil Worldwide Seoul.
Pakistan Creative Agency of the Year: BBDO Pakistan.
Vietnam Creative Agency of the Year: Ogilvy & Mather Vietnam.
Sri Lanka Creative Agency of the Year: Leo Burnett Solutions.
Thailand Creative Agency of the Year: Ogilvy & Mather Bangkok.
Singapore Creative Agency of the Year: BBDO and Proximity Singapore.
Taiwan Creative Agency of the Year: ADK Taiwan.
Philippines Creative Agency of the Year: DDB DM9 JaymeSyfu.
China Creative Agency of the Year: Lowe Shanghai.
India Creative Agency of the Year: McCann Worldgroup Mumbai.
Hong Kong Creative Agency of the Year: Red Fuse Communications
Indonesia Creative Agency of the Year:
JWT Jakarta.
Malaysia Creative Agency of the Year: TBWA Kuala Lumpur.
1 Comment
When do you expect to announce Agency Network of the Year? And distribute the pdf listing all scores?