Cheil India debuts with four awards at the In-store Asia Awards 2015

The Indian retail industry celebrated some of its best work of 2014 at the just concluded POPAI India and VMRD awards in Mumbai.

Cheil India’s retail team made a memorable debut at the Awards winning a total of 4 awards at the two functions. At the highly acclaimed POPAI awards, Cheil India won a hat trick with one gold and two Silver OMA (Outstanding Merchandising Achievement) awards and another top honors at the VMRD Awards.

At the very prestigious and competitive VMRD awards, Cheil won top honors with the Specialty Retail Award for Samsung India Electronics Premium Store in the Ambience mall, Gurgaon. Samsung, a leading consumer electronics company, targeted to enhance its in-store experience for its premium consumers in the industry. A focused brief was shared with Cheil by Samsung. Cheil responded to this challenge and designed a Circular store with 100% visibility from outside. A premium, attractive design coupled with interactive zones and free merchandising for the consumers turned out to be a winning formula for Cheil.

The 2 Silver OMAs were awarded for the outstanding solutions developed for Samsung India’s flagship smartphone – Galaxy S5.

Samsung India aimed to highlight Galaxy S5’s key features and attract customers to try the newly launched smartphone. This was achieved through establishing an interactive display where customers could experience device’s innovative features through a video playing on an exclusive window. This display won the Silver in Modern Trade Innovation & Technology.

For in-store, Samsung Mobile team preferred to create new excitement to vivify the HDR feature of Galaxy S5. Cheil made it happen through a unique display that allowed Samsung customers to take a picture in the HDR mode and experience amazing results of this feature. The second Silver OMA for Modern Trade – Instruments and Softwares was awarded to Cheil for this revolutionary display technique.

And finally, the Gold OMA award came for some very innovative and impactful solutions for the Timex Group in the Lifestyle (Permanent) Category. Timex wanted to highlight the patented technology of Indiglo night-light, the watch industry’s first electroluminescent watch face. Indiglo night-light uniformly lights the surface of the watch dial using patented electroluminescent lighting technology for clear visibility at night or in low light conditions.

The challenge in-store was to highlight the Indiglo feature in a sleek but yet premium display. The solutions used to achieve this took a shift from the traditional to a more contemporary approach, bringing together technology and materials to create the ‘Indiglo’ effect. A complete package consisting of the window and shelf displays that created a pull for the Indiglo watches.

Saurabh Mathur, Sr.VP Visual Merchandising, Cheil India said, ” At Cheil we believe that Technology and Innovation will drive an enhanced and memorable retail experience for shoppers and will help our brands get higher conversions in-store. We are excited about the numerous possibilities that are emerging in the fast evolving Retail space and we are gearing up to convert these into success stories for our Clients.”

Anupam Mathur, Head Sales & Marketing, Timex Group India added, “INDIGLO® night-light is one of the key USPs of the Timex watches worldwide and we wanted to highlight this feature to the watch lovers. It was a challenging task to demonstrate the technology therefore we entrusted Cheil for the execution. Cheil as an agency comes with great expertise of executing modern concepts at a faster pace and today we are happy to receive this award”.