Dentsu Japan makes use of newspapers to highlight world issues and encourage donations

Dentsu Japan has developed an entirely new donation campaign using newspapers. They designed mineral water bottle packages using newspaper articles that report world issues.

They have developed mineral water bottles through which selection, understanding and donations related to world issues are achieved.

Dentsu uses a “water drop” as a symbol of the “Donation Bottle” that brings benefit to people and society.

Credits- CD/Copywriter: Kosuke Takeshige. Art Director: Yoshinaka Ono. Account Director: Masahiro Sekimoto. Editor: Shinya Nakagawa. Photographer: Yuri Takada. Designers: Yuto Nakayama, Yoshinaka Ono, Ryuto Furukubo. Media Planning Manager: Hidenori Ando. Strategic Planning Director: Jumpei Ikeuchi. Production Producer: Yuta Sato.