Hakuhodo team to represent China in Young Lotus challenge at AdFest next week

The Chinese preliminary competition for Adfest Young Lotus Workshop (sponsored by China Advertising Association) was held in Beijing, and a duo from Guangdong GDAD Hakuhodo Advertising have been elected to represent China – integrative campaign planner and copywriter Frances Zhang and art director Sing Xie.

The pair chosen as the Chinese representative will attend 2-day lectures with other Asian representative teams and then, challenge the creative competition at the Adfest Young Lotus Workshop to be held in Pattaya, Thailand next week.

Zhang (pictured left) said, “It’s unexpected and truely lucky to get this opportunity as a participant representing Mainland China. I’m looking forward to enjoying the sparks through communication among Ad Men from around the region.”

Sing (right) commented, I’m very glad to represent the company to participate in this competition. This is my first time taking part in this kind of competition, but I hope I’ll be able to see a lot, learn a lot and interact a lot from interesting ad stories; also hope to have everyone see my “happy ad”.