Rob and Trav’s SXSW Video Diary: Day Three
AIRBAG, Melbourne executive producer Robert Stock and director Travis Hogg report exclusively for Campaign Brief
SXSW Saturday 14th March
We all woke up to a beautiful day In Austin this Saturday.
We started off the day with An Experiential Breakfast where there was alcohol but no food. An experiential fail we thought.
We checked out Morgan Spurlock (or as I insist on calling him Spurling Mortlock) who was plugging his new AOL show called Connected. Modeled on our video blog it features no film crew, no filter and no faking it. It’s a ‘Hyper’ Reality show entirely filmed by the subjects themselves as a video diary of their lives. Real Housewives it is not.
The VR buzz continues with yesterday’s announcement of YouTube’s native support for 360 degree immersive video. Oculus have alienated segments of the gaming community by focusing as much on film as they are on games. The challenge to us content creators is how to tell a curated story – where we need the user to arrive at a predetermined end point – with a self guided camera. It’s an opportunity for a new generation of filmmakers to work more closely with coders to solve this problem. Call me at AIRBAG to start the conversation, it’s in our wheelhouse.
We also meet and attended a panel with High Maintenance creative power couple Ben Sinclair and Katja Blichfeld. A success story of how a love project web series with friends has turned into a fully funded Vimeo pay for view hit.
We finished the day on a lighter note with a Jimmy Kimmel fireside chat. He is a social media pioneer and constant agitator and seems to be a really nice guy.
Rob + Travis.
See the full SXSW On Streaming Schedule here.