Adam Bow takes up regional director content and digital role at Carat APAC based in Singapore

Adam Bow has made an internal move to Regional Director Content and Digital for Carat Asia Pacific, based out of Singapore. Previously at Carat in New York, this move will see Bow (left) work with the regional Carat team to help drive content strategy and develop innovative solutions for key regional clients.

“More and more marketers are looking for strong content to support their media strategy, so it’s important we have the right team in place to support this need. Adam’s experience and skillset is the perfect addition. Having driven the content strategy for the US for the past two years I’m confident he will support our clients well in his new role here in Asia Pacific,” Sean O’Brien, CEO of Carat Asia Pacific said.

Bow started his career in 2006 where he worked as Marketing Manager at Performance Bridge Advertising. He then moved to PHD as a Digital Strategist, before being promoted to Emerging Media and Social Media Strategist and Supervisor for Content Strategy. In 2010 he took on a role in Product Marketing for MediaMind before moving to Carat USA in early 2013 to head up Content and Digital Planning before his recent move to Asia Pacific.

“By working on content strategy and building out capabilities across Asia Pacific we’ll be able to provide brands with more engaging ways to connect with consumers and be more culturally relevant when doing so. I’m looking forward to working with the team here to grow our clients’ businesses through well-built content strategies,” added Bow.