TBWA\Hakuhodo Japan and Nissan JUKE invite the public to design their own JUKE car decal

Nissan JUKE’s latest online campaign, ‘JUKE by YOU’ created by TBWA\Hakuhodo, invited the general public to design their very own Nissan JUKE car decal, and share on social media for a chance to see their design brought to life.

Using the fun, interactive decal design platform on the ‘JUKE by YOU’ website, users were able to create their personalized Nissan JUKE before submitting it to the online competition. Over 13,000 designs were received after the launch of the project late last year.

VIEW THE ONLINE FILM

After a rigorous screening process, Kyoto resident, Masashi Sugimoto, was selected as the winner and revealed to the world as the official JUKE Decal Designer. Sugimoto’s grand prize-winning design, ‘JUKE by MASASHI’, was based on Kumadori – the traditional stage makeup of Kabuki. His unique, yet classically traditional motif was unveiled to media at a Tokyo press event.

The recently launched film features a Nissan JUKE, adorned with the Kabuki design, driving through the beautiful streets of Tokyo at night. Sugimoto will be driving the car through the streets of Kyoto as his well-earned prize.

Nissan JUKE is equipped with customizable side door mirrors and center console, and ‘JUKE by YOU’, created by TBWA\Hakuhodo, expanded on this customization concept to envision a new era in which people can casually design and customize their own cars, with the same ease and simplicity as changing their mobile-phone cases.

Credits –

360 MOVIE Photographer: Kazuhiro Kageyama (Netin)