The Warc Prize for Connection Strategy has been launched with US$10,000+ up for grabs
Warc, the marketing intelligence service, has launched the Warc Prize for Connection Strategy, a new global competition to find the best examples of channel thinking that delivers brand advantage.
The prize, which is free to enter, will look at the strategy, analytics and measurement that power modern media investment. The focus is on new ways of connecting with consumers, and how those connections are being planned and measured by forward-thinking marketers.
The goal is to showcase best-in-class connection strategy, and to bring great examples of channel thinking together to see which combinations of channels are working for clients.
Entrants will need to submit a case study detailing how a smart ‘connection strategy’ delivered on a client’s objectives. The type of strategy that would be suitable for the competition includes:
. Innovative cross-platform or cross-device thinking for content or advertising
. Channel insights that inform new ways to connect with consumers
. Exercises in communications architecture
. Exercises in channel attribution and optimisation
. Paid/owned/earned strategies
Full details on what the prize is looking for can be found in the entry kit at the Prize website.
Warc will name Gold, Silver and Bronze winners for the highest-scoring cases in four categories:
. Global/multi-market – for strategies developed for three or more geographical markets.
. Americas – for strategies developed for a market in North America or Latin America.
. EMEA – for strategies developed for a market in Europe, Middle East or Africa.
. APAC – for strategies developed for a market in Asia-Pacific.
In addition, Warc will be offering a Prize fund of US$10,000 for entrants. There will be a $5,000 Grand Prix for the best paper in the competition, plus five $1,000 Special Awards:
. The Commercial Impact Award for the best example of a connection strategy with a direct influence on retail or e-commerce performance.
. The POE Award for the best example of a strategy that links paid, owned and earned media.
. The Attribution Award for the best example of a channel attribution model.
. The Context Award for the best example of a real-time or contextual connection strategy.
. The Low-Budget Award for the best example of a connection strategy developed on a budget below $1 million.
“Connection strategy is one of the most exciting areas of modern marketing,” said David Tiltman, Head of Content at Warc. “With so many different channels available, and so much data at the disposal of clients and agencies, it has never been more important to understand the role of different media, how they can be combined to meet client objectives, and how connection strategy and creative strategy can work together.”
The deadline for entries is 18 June 2015, and the winner will be announced in September 2015. Further details on the Prize, including the entry kit, entry form, and tips on writing a great strategy case study, can be found on the Prize website.