Cannes Contenders: GPY&R Sydney

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How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

GPY&R Sydney

In September 2014, WaterAid Australia and George Patterson Y&R, Sydney piggybacked on the social media phenomenon called The ALS Ice Bucket Challenge by creating a web-film that highlighted how many people don’t have access to healthy, clean water.

GPY&R Sydney

GPY&R Sydney’s global climate change campaign climaxed at the UN Climate Summit, when its video composition of auditions received from 87 countries, was watched by the business, political and religious leaders and representatives from all UN member countries gathered at the Summit’s Opening Ceremony. This is the first time that the voice on climate from the world’s youth was presented at such a summit in this way.

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

GPY&R Sydney

GPY&R Sydney’s global climate change campaign climaxed at the UN Climate Summit, when its video composition of auditions received from 87 countries, was watched by the business, political and religious leaders and representatives from all UN member countries gathered at the Summit’s Opening Ceremony. This is the first time that the voice on climate from the world’s youth was presented at such a summit in this way.

Want to showcase your agency’s best chances at Cannes this year? just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.