Cannes Contenders: J. Walter Thompson Bangkok
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
J. Walter Thompson Bangkok
When people buy a house, they are really buying into a community. But in fast-urbanizing Bangkok today, that sense of community is fast disappearing. To literally “seed” friendships, SC Asset, a Thai real estate company, began distributing vegetable seeds to urban home buyers, offering an ice-breaker for neighbours to talk over the fence. These new friendships, including an unexpected love story, were dramatized and broadcast on SC Asset’s YouTube channel, ending with a packed two-day community fair with food and music.
The YouTube film got 3 million views in two months. SC Assets’s brand awareness jumped from No. 9 to No. 6 amongst 400 housing developers and the campaign bolstered its brand as a builder of communities, not just of houses.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.