Cannes Contenders: Dentsu Thailand
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Lesasha Hair dryer: “Divided Sea”
Dentsu Thailand
A phenomenon in your hand. We create an impactful print ad with black & white tone that is outstanding and different from our competitors. Le’Sasha Airmax hair dryer has 5-speed to the maximum wind power that clearly demonstrates its performance like a phenomenon.
Attack Aroma Detergent: “Classroom”, “Sky Train”, “Theatre”
Dentsu Thailand
If the clothes you wear don’t smell clean, it seems like dirtiness is following you everywhere.
Thai people mostly do their laundry at home and dry clothes by hanging outdoors to get sunlight. But with the new lifestyle of condo living, which have limited space to get sunlight, the clothes easily get stinky. This ad campaign is to let them realize there is a big problem with stinky clothes and Attack Aroma Detergent can solve it by making clothes clean and can ensure the smell will be clean.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.