Cannes Contenders: BBDO Guerrero Manila
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
BBDO Guerrero The Philippines
Five years to the day that thirty-two journalists were massacred, we re-created the crime scene a life-size paper-mache sculpture. It was featured on all major Filipino newspapers and broadcast on primetime television, the message reached 24 million Filipinos – one in four of the population. The day after the anniversary, the Communications Secretary of the Philippines reversed his previous statement that media killings are “not really that serious” and declared that the government was determined to see justice done.
BBDO Guerrero The Philippines
Noli Me Tangere/Touch Me Not was an exhibit of talking portraits mounted to launch the audiobook version of José Rizal’s Noli Me Tangere. Line art character drawings were painted using conductive ink to form electrical circuits. Human touch activated and closed each circuit to play clips of dialogue from the audiobook. The portraits were displayed in leading museums and bookshops, generating 3.5 million impressions on Twitter alone.
BBDO Guerrero The Philippines
The Crap Ideas Book is a product of a series of regional creative training courses. To stay time to the concept, we sourced elephant dung paper from an elephant orphanage in Sri Lanka. We then worked with bookbinders and printers to produce the optimal design. Hand silk-screening was used so as to preserve the delicate texture of the paper.
The imperfections in the printing are consistent with the philosophy of the ideas: to encourage as much imperfect experimentation as possible before narrowing down to a workable solution. The freedom to do this was expressed as the importance of having ‘crap ideas’ before getting to good ones.
The book has been in huge demand relative to a limited print run. The related course has been presented in cities as diverse as Beirut, Ho Chi Mihn, Moscow, Singapore, Manila and at both Cannes and the Asia Pacific AdFest.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.