Cannes Contenders: J. Walter Thompson NZ
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
J. Walter Thompson, Auckland
In New Zealand, Ford and J. Walter Thompson, Auckland needed to shift the perception of Focus from an everyday runaround car to a dynamic, exhilarating ride. Enter the Focus 5 – a synchronized, precision driving squad showcasing the five cars in the range. The mission: to move your senses. The campaign put the viewer at the center of a thrilling driving routine on film. The cinema version is in 3D and the online version offers a surround sound experience when the viewer is using headphones, thus truly moving their senses.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.