mInteraction releases The New Internet Users Report and expands strategic communications

July 10 2015, 10:31 am | BY Lynchy | No Comments

Team-profile-picture.jpgmInteraction, the digital unit of GroupM Thailand has expanded its strategic communications department by appointing Chingcharn Kaveevuth as Associate Director, Digital Strategy, Payungsak Kiatruangkit as Manager, Digital Strategy, and Pan Jroongtanapibarn as Manager, Strategy Resources & Insights. All will work across mInteraction’s disciplines and GroupM’s agencies in Thailand including Mindshare, MEC, Mediacom, and Maxus.

“It’s my great pleasure to welcome young-talented people to mInteraction. I am sure that they will bring a lot of positive/fresh energy to our organisation and clients”, said Siwat Chawareewong – CEO of mInteraction. “As a full services digital agency, there is no one else in Thailand currently operating a specialised unit dedicated for research and consumer insights digitally”.

The newly established unit of Research & Consumer Insights is a sub-function of the Digital Strategy Department, managed under the direction of Neil Mavichak – Head of Digital Strategy & Corporate Communications. Since March 2015, the team conducted and produced several consumer studies such as “The New Internet Users”, “Confidently Beautiful”, and “The Truth of Blogger Behaviour in Thailand” – a co-research project with Nuffnang. According to the plan, the unit will also investigate on millennial and e-Commerce behaviour.

Speaking on “The New Internet Users”, Jroongtanapibarn commented, “This is a great collaboration project within the team, from the beginning of the year, we have travelled across the country, observed and conducted over 100 interviews. Proactive marketing of Chinese brand along with the network operation companies caused dramatic incremental of new internet users in Thailand and this changed the overall picture of media consumption behaviour of the Thais”.

Worawin Soncharoen, Associate Director, Digital Strategy added, “These new internet users have never ever experienced the internet and also view the smartphone as a beneficial tool in terms of a business channel and its applications are easy using. They still prefer to share the news and information through phone-calls rather than using traditional communications”.

Photo capation – Team mInteraction from left: Pan Jroongtanapibarn, Payungsak Kiatruangkit, Worawin Soncharoen, Neil Mavichak, Natalie Sarao and Chingcharn Kaveevuth