Ogilvy Vietnam’s series of long copy billboards highlight the reality of gendercide across Asia
Ogilvy & Mather Vietnam has extended their awarded print campaign for Gendercide to outdoor ambient executions.
200 million girls have gone ‘missing’, yet gendercide is an invisible issue throughout Asia. Brutally honest and impossible to ignore, these long-copy billboards educate on both the cause and consequences of gendercide, and urged the public to report any confidential tips to a 0800 number.
Ogilvy Vietnam also worked with local NGOs and authorities to place them in the same locations where thousands of girls have gone missing from underground clinics, red light districts and known kidnapping hotspots. There are 8 different exections (see high res links below).
Credits – Art Directors: Len Cheeseman. Todd McCracken. Hoang Sa Nguyen. Huy Anh Le. Joe Harris. Copywriters: Bianca de Silva. Malcolm Pryce. Craig Love. Todd McCracken.
Designers/Typographers: Geoff Francis. Gill Clark.
7 Comments
How many of these Vietnamese u are trying to help are able to read in english? Let along beautiful long copy?
Has anyone seen the “English” signs in Vietnam?? Sure. They get these long copy. Not.
But how come they’re in English? Most people in Vietnam can’t read English? Obviously not made for Vietnamese.
WTF? Advertising to rural Vietnamese in English language – very effective lol. Why is this not in Vietnamese? Oh, i get it…
If the target audience are other english speaking foreigners in Vietnam, a more effective method would be to text their friends on their mobile phone or FB and ask them to simply stop visiting the dens of sin.
Who would’ve thought the great Len Cheeseman’s work would be splattered all over the pavements of ho chi minh??!!
Notice how photoshopped the above image is… Let’s stay tuned for countless scam ads from commonwealth mccann given that’s about to be Todd’s new playground.