Top spot: Get freebies legally at Harvey Nichols

Renowned department store Harvey Nichols is unveiling a campaign by adam&eveDDB London to promote its new loyalty app which rewards customers with complimentary services and exclusive perks with every point spent instore or online. The ‘Shoplifters’ campaign launches with an online film, which uses CCTV footage from its stores of real shoplifters getting caught in the act.

VIEW THE SPOT

The faces of the shoplifters have been disguised with animated characters produced by the Layzell Brothers at Blink, and the film finishes with a reminder that there’s now a better way to get a freebie – with the new rewards app from Harvey Nichols.

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