DigitasLBi hires Annette Male as managing director for Singapore, SEA and Asia Pacific

DigitasLBi has appointed Annette Male as Managing Director, Singapore to bolster their capabilities and drive business growth in Singapore and SEA. Male (pictured) was previously based in London as Deputy Managing Director of DigitasLBi’s customer experience and CRM specialist agency Kitcatt Nohr.

Male’s core focus will be driving value and digital transformation for DigitasLBi clients’ businesses in Singapore, SEA and APAC. To help deliver on this ambition, Male brings a multitude of skills and a fluency with data driven customer and digital experiences that have been honed over her 8 years at Kitcatt Nohr and previous experience at Tequila, CHI & Partners, and Mars GB. She will report to Roy Capon, CEO APAC DigitasLBi.

Male said, “I am looking forward to bringing our Customer Engagement proposition to the region, which can only strengthen the diversity of what DigitasLBi has to offer clients. With the backing of DLBi expertise in marketing and technology and the fastest growing region in the world – what’s not to be excited about”.

Capon added, “Annette is a rare talent and has a fantastic track record of building long lasting client relationships. Her leadership and experience in Singapore not only adds strength to our regional offering but offers our clients a broader range of services. It also demonstrates again our commitment to talent mobility around the world and our culture of supporting growth internally”.