Zeno Group Malaysia adds creative capability with hire of Suffian Rahman as creative director

Zeno Group has appointed Suffian Abdul Rahman as Creative Director of its Malaysia office. In his new role, he will be responsible to direct the company’s creative process and finessing creative campaigns for key clients. He will report to David Lian, Managing Director of Zeno Group Malaysia and partner with Zeno’s creative community of over 30 content creators in hubs across Asia Pacific.

Rahman (pictured) comes with over a decade of varied experience in the creative industry, from copywriting to digital ideation, developing creative campaigns for globally renowned brands. He joins Zeno from Geometry Global Malaysia, where he was previously Creative Group Head. His accomplishments include the Kancil Awards, the Effie Malaysia Awards, the DMA International Echo Awards the PMAA Dragons and the DMAM Awards

On the appointment Lian said: “We’re thrilled to welcome Suffian on board. His appointment is a critical strategic move in our efforts to become a leading integrated communications agency. Clients today are demanding more creativity than ever, especially in social media and digital work.”

“Over the past year, we’ve demonstrated our ability to take a fresh approach to many client briefs – leveraging our PR heritage, creative thinking, content creation capability and technology expertise in one tightly-integrated package. Our recent win as the New PR Consultancy of the Year at the recent PRWeek Awards Asia 2015 shows how taking this differentiated approach is paying off dividends.”

Rahman said, “My role at Zeno Malaysia, for both now and the future, is to explore and experiment beyond what I’ve done at agencies before this. It’s not about just applying what I know to a new environment; I believe that Zeno is the best place for me to help add value to clients in fresh new ways that transcend traditional applications for the digital medium. Innovation is why I’m here.”