Mike Shackle takes up chief creative officer role with Grey Group Middle East & North Africa

Grey Group Middle East & North Africa (MENA) has hired Mike Shackle as chief creative officer for the MENA region.

Having managed global creative for some of the world’s biggest brands – such as Vaseline, Singapore Airlines, Dell, Microsoft, Standard Chartered Bank and Caltex (Chevron Texaco), amongst others – Shackle has accumulated a wealth of international experience and exposure; Prior to joining Grey, Shackle (pictured) was the executive creative director at gyro London, a position he also held at BBH New York, TBWA Singapore and Enfatico/Y&R Beijing, where he brought home the agency’s first wins at Cannes and D&AD.

As CCO Shackle has been tasked with leading the agency’s creative output and through-the-line communications across MENA, driving organic and new business growth through forward thinking and innovative work. Shackle will work closely with Grey MENA’s business development and client servicing teams on seamless integration and consolidation of capabilities and resources across the agency’s operations, delivering creative excellence with scale, efficiency and revenue growth.

Commenting on his appointment, Shackle says: “There is no other agency in the world today with the same momentum as Grey, creating culture-changing work on such a consistent basis. In MENA, it’s grown over the past few years into a channel-agnostic agency with a unique culture — you can feel the excitement in every office when you walk through the doors. I’m looking forward to joining the team to help deliver truly inspiring Famously Effective work for our clients.”

Shackle will be based in Dubai.