Y&R Philippines develops a print ad for The North Face that turns into a water-powered lamp
August 10 2015, 10:46 am | | 3 Comments
Every product from The North Face is made with innovation so you ‘never stop exploring.’ Y&R Philippines decided to take that spirit to a print ad. They created an ad that can be converted into a lamp powered by water, so you can keep exploring at night.
3 Comments
…or you could just take a torch.
How about using a smartphone? That gives you GPS, map, compass, emergency phone calls, Facebook to upload your selfie, and torch light
But you can’t wipe your arse with a smartphone.
At least, you can use the other pages as toilet paper in the outdoors.
What magazine did the ad appear in?
Love to try it out.