Ogilvy & Mather Mumbai asks brothers to pledge to stop sistercussing on PostPickle.com
August 24 2015, 12:02 pm | | No Comments
In India, ‘Behenchod’ (Sisterfucker) is one of the most common and widely used cuss words. On the occasion of Raksha Bandhan, a festival that celebrates the specialness of the brother-sister relationship, the brother usually gives a gift to the sister. This sister asks her brother for a unique gift. The film by Ogilvy & Mather Mumbai encourages brothers to take a pledge on the website and promise to give the gift.