Leo Burnett Shanghai’s little pencil giveaway
September 11 2015, 12:15 pm | | 3 Comments
In July, Leo Burnett Shanghai moved from an old building to a new office. For this move, Leo Burnett created a viral campaign which really went viral – almost everybody in the industry in China talked about the campaign.
Leo Burnett used to have a giant pencil statue standing outside their old office building which could not be taken to the new building. So they decided to melt it into 688 small pencils, and gave them way to ex-Leo Burnetters.
3 Comments
All the creativity but not the grammar.
Almost everyone talked about it in China? Almost 1.3 billion?
Imagine how much more excited the staffers would feel if they got something better than a little pencil- Work-life balance? A decent bonus?A real pencil?