Nutanix appoints The Hoffman Agency to drive its regional expansion into Asian markets

The Hoffman Agency has been appointed by enterprise converged infrastructure leader Nutanix as its public relations and marketing communications consultancy to facilitate its Asia Pacific expansion strategy. Backing Nutanix’s plan to expand its regional footprints, The Hoffman Agency will be responsible for providing strategic counsel, driving content development as well as spearheading its media and stakeholder engagement programs in priority Asian markets including China and Japan.

Headquartered in San Jose, California, Nutanix has a strong global presence, offering next-generation software-driven infrastructure that delivers the agility, scalability and pay-as-you-grow economics of the public cloud, and empowering enterprises to boost productivity and cost efficiency.

“With enterprises in Asia increasingly looking to optimize operational cost through IT solutions, we are excited to help Nutanix advocate a bold strategic vision of driving businesses towards an ‘invisible infrastructure’ among the C-suite executives and stakeholders in the region with our unique insight-based storytelling techniques,” said Jenny Chan, Vice President of Business Development and Marketing for Asia Pacific at The Hoffman Agency. “With our strong networks in the Asia Pacific region, we look forward to elevating Nutanix to the next level through creative program planning and targeted media and stakeholder engagement.”

“We were deeply impressed by how The Hoffman Agency understood the needs of our business and well thoughtout communications plan to advance our expansion strategy in Asia Pacific, specifically in China and Japan,” said Declan Waters, Director, Corporate Communications of Nutanix. “The Hoffman Agency’s rich IT heritage, extensive knowledge in strategic B2B communications and proven track record in driving regional influencer outreach make it an easy decision for us.”