Health and wellness company Hamdard assigns creative duties to L&K Saatchi & Saatchi India

Hamdard Laboratories is one of the pioneers since 1906, with a commitment to selfless care and development of innovative and natural product solutions for the masses based on the Unani system of Medicine.

Hamdard has many iconic brands like Roohafza, Safi, Joshina, Roghan Badan Shirin and a host of other solutions from a wide portfolio.

Keeping pace with the changing times and market needs various Indian agencies were invited for a pitch and were reviewed on the relevant work credentials, understanding the brief and task in hand, strategic approach and creative route presented.

L&K Saatchi & Saatchi won the account on the strength of its strategic and creative approach and was awarded the creative duties for brands like Roghan Badam Shirin (almond oil), Traditional medicines, Cinkara, Naunehal Gripe Syrup and corporate communication duties.

Anil Nair – CEO and Managing Partner, L&K Saatchi & Saatchi said (pictured above), “We see immense opportunities in working on these categories. Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension which is very satisfying. And hence our creative strategy is completely in sync with the Hamdard reoriented marketing strategy which we hope will culminate in great results in the market.”

Speaking on this, Mansoor Ali, Chief Marketing Officer, Hamdard Laboratories said, “Hamdard is a iconic brand which has a rich legacy of over 100 years enjoying a huge consumer base in India and abroad. Leveraging its heritage and catering to modern day consumers, Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us.”

Sanjeev Gauba – Sr. VP and Branch Head L&K Saatchi & Saatchi Delhi added, “Today’s markets need very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”