Dentsu Plus Thailand wins 3 Bronze at Kinsale Shark Awards for Thai Health Foundation
September 23 2015, 11:28 am | | No Comments
Dentsu Plus Thailand wins three Bronze trophies at the 2015 Kinsale Shark Awards. The wins were for their campaign for Thai Health Foundation’s “Begging for Life” in the International Film – TV/Online or Cinema category for Public Health and Safety Messages.
“Drunk driving” – the main cause of Thailand’s road accidents, is a serious problem that continues to bring down many deaths each year. These TVCs dramatically show a metaphor that although these innocent victims have a chance to beg for life from drunk drivers, they are definitely going to die anyway. The begging moment emphasizes the message that a drunk driver is deliberately committing a crime on the street as an intentional murder.