Warc unveils shortlist for 2015 Asian Strategy Prize: India leads with over half of all shortlists
A total of 39 entries have been shortlisted for the 2015 Warc Prize for Asian Strategy, the cash prize for the most insightful marketing strategy in the region.
Warc, the marketing and advertising intelligence service, will award the $5,000 Grand Prix to the region’s best strategy case study, plus five further Special Awards of $1,000 each. The Warc Prize for Asian Strategy will be presented in Mumbai, India, on October 29.
With 21 case studies, entries from India made up more half the shortlist. Singapore claimed four shortlist spots, and Hong Kong and the Philippines three each.
Case studies from the emerging markets of Vietnam, Bangladesh, Sri Lanka and Indonesia are also represented.
Now in its fifth year, the Prize received more than 130 entries from across the region. The shortlist came from eight markets and from a mix of major networks and local independents, with budgets ranging from under US$500,000 to more than US$20 million.
“This shortlist shows the best of Asian strategy,” said David Tiltman, Warc’s Head of Content. “What struck me was the variety of work – from small but smart ideas to major brand-building work across multiple markets. What unites these entries is fresh thinking that delivers real results.”
The judging panel of senior marketers and agency-side strategy experts, chaired by BV Pradeep, Unilever’s global vice-president of consumer and market insight, is currently finalising which entries will be awarded Gold, Silver and Bronze awards, and which will take home the cash prizes.
All cases that win an award will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region.