Four Asian entries make the cut in LIA’s Billboard shortlist; three in the Radio & Audio category
Asia has scored four finalists at the shortlist round of the LIA Billboard category and three finalists in the Radio & Audio category.
In the Billboard category Japan scores three shortlists with Ogilvy & Mather Tokyo leading the way collecting two for Yaocho Bars’ “Sleeping Drunks Billboard” and one for The Fujisan Club’s “Junk; Hubcaps; Plastic; Tires”. Korea also has one shortlist for Innocean Worldwide’s “A Message to Space” for Hyundai.
In the Radio & Audio category McCann Erickson Japan has two shortlists for All Free’s “Orchestra” and BBDO Guerrero The Philippines is a finalist for Noli Me Tangere Audiobook’s “Touch Me/Touch Me Not”.
Australia has scored an impressive 37 shortlists in the Radio & Audio category led by Leo Burnett Sydney with 10 sortlists.