TBWA Sri Lanka uses an elephant and a whale to depict Everlite’s biggest and widest torches

The Everlite brand produces the most powerful torches in Sri Lanka. To communicate that they produce the biggest and widest lights, TBWA Sri Lanka used two of the largest creatures of the world and depicted them as minute against the big beams of light in a print campaign, to show that nothing is too big for Everlite.

Credits – Chief Creative Officer: Subhash Pinnapola. Art Directors: Mithila Chamara, Thilaka Nanayakkare. Studio: Saminda Priyadarshana. Senior Account Manager: Gayan Perera.