Leo Burnett Vietnam takes home ‘best in show’ and ‘mobile agency of the year’ at the Smarties Awards Gala 2015 + 2 gold, 4 silver and 2 bronze
The annual Smarties APAC Awards & Indonesia Gala for excellence, innovation and effectiveness in Mobile Marketing concluded last week at The Ritz Carlton Jakarta. Leo Burnett Vietnam clinched the top honors at the show – bagging the “Best-in-Show” and the Mobile Agency of the year award.
In total, Leo Burnett Vietnam took home 2 industry awards and 8 category awards (2 gold, 4 silver and 2 bronze) – winning on work created for top clients including Samsung and Friesland Campina.
“Three years ago, we defined mobile as one of the strategic pillars of growth in digital, both for us and for our key clients. Over the last 2 years, we had a number of fantastic mobile projects that were creatively integrated into our campaigns, and often at the core of the brand initiatives. We’re proud that our creative work for mobile has been delivering on our client’s business objectives and has been recognized as the best in APAC. With the penetration of smartphones reaching over 50% and over 60% of online content being consumed on mobile in Vietnam, we currently have a number of ongoing projects in this space that should be even bolder in 2016,” said Kate Bayona-Garcia, head of digital & innovations, Leo Burnett Vietnam.