21 Asian entries make the cut at the shortlist stage of New York Festivals’ 2015 Global Awards
Asia has scored 21 finalists in the shortlist stage of New York Festivals’ The Global Awards, led by Singapore with 12 shortlists all from Grey Group five of which are for Talwar Bindi’s “Life Saving Dot” campaign.
Japan follows with 6, China with 2 and India with 1 shortlist.
The Global Awards Grand Jury shortlisted 152 entries this year, submitted from 26 countries. Entries achieving shortlist status will be judged by the Executive Jury in a live session in New York City to determine trophy winners.
This year, innovative brands continued to use education to engage consumers. Entries into the Educational Awareness (Advertising to the Consumer) category were propelled to the trophy round with a robust 20 entries shortlisted; other categories directed to the consumer with shortlisted entries include: Health Institutions & Services with 6; Over the Counter (OTC) Products & Treatments with 5; and both Direct to Consumer (DTC) Medicines and Nutritional Management (OTC) each with 3 entries.
Integrated campaigns that engaged viewers on behalf of the brand and in support of causes dominated the shortlist: Saatchi & Saatchi Health Sydney for both “In the Dark” for client Schizophrenia Awareness/Janssen and “Penny The Pirate” for Luxottica / OPSM; McCann Health South Africa “Breathless Moments” for AstraZeneca Respiratory; Life Healthcare Communications United Kingdom “Resistance Integrated Campaign” Epiduo; Ogilvy CommonHealth Worldwide Parsippany, USA “Disease Activity Lightbulb Campaign” for Unbranded/Multiple Sclerosis; McCann HumanCare New York “Let’s End This for Mucinex; and Downtown Partners “The Luck Plan” for Get Covered Illinois – Illinois Health Insurance Marketplace.
The USA was in the spotlight leading with a total of 51 entries shortlisted. The United Kingdom saw 27 entries moving on to the next round, followed by Australia with 19 entries and Singapore with 12. The United Arab Emirates was up significantly from last year, with 8 entries moving on to the trophy round. Agencies from Japan and South Africa moved ahead with 6 entries each, followed by Brazil with 5 entries. This year 4 entries from France moved onto the medal round.
Winner announcements are happening on December 3 in New York City and Sydney.