D&AD reveals Foreman Jury for 54th Annual Professional Awards – Spencer Wong, Wain Choi, Balki Rajagopalan + Prasoon Joshi to head juries
D&AD has revealed the foreman jury for the 54th Annual Professional Awards. From Asia Spencer Wong (pictured left), Chief Creative Officer, McCann & Spencer Hong Kong will oversee Art Direction, Wain Choi, Vice President, Executive Global Creative, Chiel WW, South Korea (right) will reside over Mobile Marketing and Balakrishnan ‘Balki’ Rajagopalan, Filmmaker, Screenwriter, Chairman, Chief Creative Officer of Lowe Lintas India will head the Film Advertising Crafts category and Writing for Advertising will be headed by Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, India.
In keeping with tradition, the 54th D&AD Awards will be judged by some of the international creative communities’ highest profile members. D&AD only awards work of the highest standard, meaning that the quantity of top Awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives a coveted D&AD Pencil.
In keeping with tradition, the 54th D&AD Awards will be judged by some of the international creative communities’ highest profile members. D&AD only awards work of the highest standard, meaning that the quantity of top Awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives a coveted D&AD Pencil.
Tim Lindsay, D&AD CEO commented, “The D&AD awards are truly international and our jury selection reflects this. The Foreman Jury are selected from around the globe, reflecting the depth, breadth and excellence of the creative industry as it is today. We are always humbled by the assembly of creative talent and this year’s line up is no exception.”
New Categories
Media – Tess Alps, Chairman, Thinkbox, UK
PR – Marian Salzman, CEO Havas PR North America, Chair Havas PR Global Collective, USA
Existing Categories
Art Direction – Spencer Wong, Chief Creative Officer, McCann & Spencer Hong Kong
Book Design – Sarah Boris, Owner, Designer, Sarah Boris Design, UK
Branded Content and Entertainment (Sponsored by YouTube)- Kerstin Emhoff, Founder, Prettybird, USA
Branding – Jim Sutherland, Owner, Studio Sutherland, UK
Crafts for Advertising (Sponsored by Shutterstock)- Luiz Sanches, Partner, Creative, AlmapBBDO, Brazil
Crafts for Design (Sponsored by Shutterstock)- Sascha Lobe, Co-Founder, L2M3, Germany
Creativity for Good (White Pencil) – Mark Tutssel, Global Chief Creative Officer, Leo Burnett Chicago, USA
Digital Design – Geoff Teehan, Product Design Director, Facebook, USA
Digital Marketing – Nick Law, Chief Creative Officer, RGA, USA
Direct – Anne de Maupeou, Chief Creative Officer, Marcel, France
Film Advertising (Sponsored by Digital Cinema Media)- Khai Meng Tham, Worldwide Chief Creative Officer, Ogilvy & Mather, USA
Film Advertising Crafts – Balakrishnan ‘Balki’ Rajagopalan, Filmmaker, Screenwriter, Chairman, Chief Creative Officer, Lowe Lintas, India (pictured left)
Graphic Design (Sponsored by Monotype)- Vince Frost, Executive Creative Director, CEO, Frost Collective, Australia
Integrated & Innovative Media – Colleen DeCourcy, Chief Creative Officer, Wieden + Kennedy, USA
Magazine & Newspaper Design – Jo Cochrane, Art Director, The Guardian, UK
Mobile Marketing – Wain Choi, Vice President, Executive Global Creative, Chiel WW, South Korea
Music Videos – Sally Campbell, Managing Director, Producer, Somesuch, UK
Outdoor Advertising – Gaston Bigio, Founder, David, Argentina
Packaging Design – Graham Shearsby, Chief Creative Officer, Group Executive Creative Director, Design Bridge, UK
Press Advertising – Fabio Fernandes, Chief Creative Officer, Owner, F/Nazca Saatchi & Saatchi, Brazil
Product Design – Ilse Crawford, Founder, Owner, Studio Ilse, UK
Radio Advertising (Sponsored by Radiocenter)- Mariana O’Kelly, Executive Creative Director, Ogilvy & Mather Johannesburg, South Africa
Spatial & Experiential Design – Christian Davies, Executive Creative Director, FITCH, USA
Writing for Advertising – Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, India (pictured left)
Writing for Design – Becky Jacobs, Freelance Senior Writer, Bee Jacobs Creative, UK
What some of our Foremen have to say about D&AD:
Says Wain Choi, vice president, executive global creative, Chiel WW, South Korea: “For me D&AD is the ultimate awards show. It is the measure of success in our career in advertising. I have done jury duty for D&AD once but never as the jury foreman. It is an honour to be asked twice. I am especially excited about the future of mobile marketing where things are still in the cusp of great things to come. There are a lot of award shows out there but none like D&AD. There are a lot of trophies displayed on bookshelves but very few yellow pencils.”
Says Khai Meng Tham, worldwide chief creative officer, Ogilvy & Mather, USA (pictured right): “D&AD is one of the pre-eminent shows in the communications industry as year after year it consistently champions great work and sets high standards. I’m honored to be the jury foreman for Film Advertising this year.”
Says Marian Salzman, CEO, Havas PR North America, chair, Havas PR Global Collective, USA: “Award shows raise the bar, and D&AD is the gold standard in award shows for our advertising siblings. The PR industry puts out amazingly creative work, too, so I’m so pleased that D&AD is now celebrating that, and I’m enthusiastic about how the PR work will be evaluated, judged, shared and promoted. Bringing public relations into the D&AD fold this year reflects the communications-obsessed world we’re living in. Although there are many award shows for PR professionals, this category within the most prestigious D&AD puts a spotlight on the increasingly creative landscape of earned- and owned-media moments–and the buzz created through persuasion.”
Says Tess Alps, chairman, Thinkbox, UK: “It’s a great honour to lead the jury for the inaugural D&AD Media category. Creativity can be found everywhere. Increasingly, media practitioners and owners are using their intimate knowledge of how consumers use media and how media opportunities are changing to devise innovative and effective solutions for brands.”
Says Mark Tutsell, global chief creative officer, Leo Burnett Chicago, USA: “It is a great honour to lead the 2016 White Pencil jury. D&AD is a celebration of the finest creative work in the world. We’ve seen the tremendous power that creativity holds to affect positive change and impact human behaviour. We – the creative community – have the tools and talent to create brave, bold, scalable ideas that have the power to change the world for the better. The D&AD White Pencil symbolizes the power of creativity as a force for good.”
Says Spencer Wong, chief creative officer, McCann & Spencer Hong Kong, Hong Kong: “Sometimes we just think too much and feel so little. We need humanity more than just machinery or technology. I hope to se
e great works with the beautiful interaction of design, technology and arts that make our hearts sing. D&AD is the top global stage, we expect to see the works with the best universal soul, or with the local charm that are worth spreading universally.”
Says Nick Law, chief creative officer, RGA, USA: “Digital Marketing is now the foundation of all marketing. All creative, no matter what it is, ends up online. It’s where contemporary culture sees, judges, shares and creates marketing. I’m honored to serve as Jury Foreman in such a dynamic and meaningful category. As a young designer, the D&AD pencil always seemed like the most elusive award. Even though I’ve won some in the 20 years since, it still feels like being struck by lightening.”
Says Mariana O’Kelly, executive creative director, Ogilvy & Mather Johannesburg, South Africa:
“Radio is the only medium that can turn a simple story into a personalised experience. It plays out in someone’s head, constructing the image from their own references and worldviews, turning sound into pictures they create. This makes the link to the brand a much more personal and emotional experience. When judging the D&AD radio category next year, my hope will be to award stories that are relevant to the brand, but so fresh that I won’t have any picture reference for them, engaging me in a way I have never experienced before.”
Says Kerstin Emhoff, founder, Prettybird, USA: “I am honoured to be asked to take part in the prestigious D&AD awards. They have continued to set the bar very high for all of our work, but I’m really excited to be focusing on Branded Content & Entertainment. I believe this is the future of not only the advertising business, but the entertainment industry as a whole. It’s truly an amazing time to be in our industry!”
Says Gaston Bigio, founder, David, Argentina: “I want to choose work that can help any creative in the world promote excellence. D&AD is all about that. I can’t wait to see world’s best and most captivating ideas and be dazzled by their craft. My advice for entrants is, don’t make a case study of a case study, just tell the story with style and let the idea shine. Be bold, be simple, be new.”
Says Fabio Fernandes, president and executive creative director F/Nazca Saatchi & Saatchi, Brazil: “You cannot write your story in advertising before you get a pencil. As jury members, our mission is to keep this legend alive. This probably means that most people will spend another year in a blank sheet. As a Jury Foreman, I promise to give the same treatment that I myself received from all my predecessors. No mercy, no benevolence, no sympathy. It was agonizing, in a good way, before getting my first pencil. You will probably thank me the day you become a D&AD Foreman yourself.”
Click here to view a full list of judges.
Full information on categories, pricing and dates can be found here.