MEC wins Park Hotel Group’s digital media buying, planning and search engine activities

MEC has been awarded the Park Hotel Group’s digital media and search business. Park Hotel Group is one of Asia Pacific’s fastest growing award winning hotel chains with nine hotels and over 3,000 rooms in China, Singapore, Hong Kong and Japan, and three properties in Singapore, Indonesia and Australia that are currently under development.

MEC will handle all digital media buying and planning as well as search engine marketing activities. The business was awarded after a competitive pitch with two other undisclosed agencies.

Commenting on the appointment, Eddie Sit, Assistant Director, Digital Marketing at Park Hotel Group, said, “We are advancing our digital effort to grow our digital presence and showcase our offering to business and leisure travelers around the world. We chose MEC as they have illustrated their expertise in the hospitality industry as well as the travelers’ behavior in our targeted markets. We are very excited to work with MEC to further maximize digital media efficiency with our continued investment and growth.”

Antony Yiu, Head of Search and Performance for MEC APAC, added, “We are extremely honored to have been selected by Park Hotel Group and to have the opportunity to partner with a leading hospitality brand in Asia. MEC has a proven track record of digital leadership and a strong experience in handling travel and hospitality clients. I am confident that our thriving digital community will further fuel the growth of Park Hotel’s online footprints and significantly improve the media efficiency, leading to a higher return of investment for our client partner.”