J. Walter Thompson Hyderabad and Wintech promise soundproof and eco-friendly homes

The growing noise pollution level across Indian cities is a huge concern especially for the elderly and pets, so J. Walter Thompson Hyderabad has created a fun film for Wintech, the largest manufacturer of uPVC profiles in India, that promises a #Soundproof Diwali.

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Talking about the film, Senthil Kumar, National Creative Director at J. Walter Thompson, who has also scripted the story and directed the film, said, “This film captures a day in the life of a boarding school principal and his pet dog while they are deep in the middle of a siesta. Wintech dedicates this film to pets and their owners and our elders who have always been troubled by the excessive noise levels during Diwali.”

In fact this film will remind everyone of their favourite childhood pranks in boarding school, day school, college or hostels. A popular prank that pits the bad boys and the backbenchers in school versus the strict disciplinarian headmaster, featuring a 10000-wala fire cracker chain of phataka bombs that shake up the entire school and knocks out the neighbourhood but with a sound proof twist at the very end of it.

“Diwali is a celebration for many, but a nightmare for our pets. These helpless creatures have no escape from the sound of crackers. As a brand promoting soundproof and eco-friendly homes, we took this opportunity to spread social awareness on ensuring a pet-friendly Diwali.” Ashven Datla, Managing Director, NCL Wintech.

Credits –

Account Management Team: Ashish Mathew (Account Director), Karan Kalyaniwalla (Sr. Account Executive)