Cheil India appointed by adidas as social media agency for cricket, football and training

Cheil has been named as the social media agency by adidas. The account was awarded to Cheil after a multi-agency pitch.

Commenting on the win, Shiv Sethuraman, Group President, South-West Asia, Cheil India (pictured left) said, “We are delighted to deepen our association with adidas, one of the world’s most iconic brands. In addition to the Retail mandate, Cheil will now also be the Social Media Partner to adidas in the cricket, football and training verticals. Driving clutter breaking and engaging programmes is a key deliverable and we look forward to the challenge.”