Liberum13 launches ‘get more out of life’ campaign for loyalty brand Jzoo in Myanmar

Jzoo, the first ever mass consumer loyalty programme in Myanmar, enlisted creative lab Liberum13 to launch the company’s brand in the sovereign state. Jzoo’s mission is to inspire brands to build unparalleled relationships with their customers by making engagement more rewarding, lasting and fun.

The creative lab was tasked with digital film content, name creation and brand identity design.

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“As the economy in Myanmar is on a steady upward trend, local consumers are spending and enjoying an increase in buying power. I felt the timing was right to bring a mass rewards programme to the Burmese people.” said Rita Nguyen, CEO Jzoo. “Our initial focus will be identifying the right retail partners to provide the best value to the consumers.” Nguyen added.

The name Jzoo is an abbreviated synonym from the meaning of ‘thank you’ in Burmese. “When the creative team presented us with the name, it clicked immediately. It’s so memorable and simple, and it captures the essence our programme from the perspective of both our retail partners and consumers.” said Nguyen.

The brand’s message ‘Get More Out Of Life’ will be introduced across various digital channels, mobile and point of sale through a brand film, demo video and banners. The rewards programme launches in Yangon and Mandalay, with a countrywide roll out to follow.

Credits –

Client Management: Rita Nguyen, Quynh Anh Nguyen