Singapore Gong CCA 2015 Awards: Grand Prix goes to BBDO Singapore for ‘Kallang Wave’; Grey Group named Agency of the Year; Kinetic picks up Independent + Design Agency of the Year

The Singapore Gong CCA 2015 Awards Show on Thursday 12th November was attended by a sell-out crowd who were treated to The Gallery, a showcase of finalists’ work in all award

categories, and a specially built stage set to reflect the evening’s theme “Celebrating 50 Years of Singapore’s Creativity And Its Future”.

In total 39 Gold awards were handed out with the Grand Prix award going to BBDO Singapore for its entry “Kallang Wave” for Asia Pacific Breweries while Grand Prix (For Good) Award went to Lowe Singapore for its entry “Donated Voices”.

Grey Group Singapore was named the Agency of the Year having bagged the most gold awards and scooped up Digital Agency of the Year as well.

Kinetic Singapore was awarded Independent Agency of the Year as well as Design Agency of the Year. Kinetic were awarded 5 Gold, 9 Silver and 19 Bronze for a total of 33 metals. With 16 years in business, winning is not new to this indie agency that was set up to prove that local talent can take on the world. It won awards in its very first year, and has continued to shine at award shows both local and international every year since, amassing more than 550 awards and counting.

This year, some of Kinetic’s award-winning works include those done for long-time client MINI; K+, the agency’s new gallery/retail/workshop brand started with the support of Scotts Square; and the ZINEGAPORE e-zine, first created as an exhibit for the Singapore: Inside Out exhibition.

Kinetic’s Creative Director gives full credit to his team for the excellent showing. Says Pann Lim, “To us, awards are not the end objective — good work is. And to create good work, you need people who are happy at work, and given the right balance of free rein and appropriate guidance.”

Young Designer of the Year and Young Art Director of the Year also went to Kinetic creatives this year (Gian Jonathan & Astri Nursalim), just like in 2012 and 2013. Young Copywriter of The Year went to Lena Paik Jek Xin from TBWA\Singapore

Production Company of the Year Award went to Freeflow Productions. Oliver Chong, StarHub was crowned Creative Client of the Year and 3M Singapore walked away as Advertiser of the Year having bagged the most gold awards as a client.

DOWNLOAD THE WINNERS LIST: CCA 2015 Results.xlsx