Brian Yang joins Publicis Worldwide Greater China as executive creative director and Wee-Hoon Tan appointed head of planning

Publicis Worldwide Greater China has completed a transformation of its Beijing executive leadership team under CEO Chris Duffy (pictured left), with Brian Yang (right) joining the agency as executive creative director and Wee-Hoon Tan (centre) appointed head of planning.

“Both Wee-Hoon and Brian are world class talents with very strong track records in helping lead the change for top class marketers,” said Duffy. “They will be ideal partners and leaders for our clients in this rapidly changing industry.”

Yang has more than 20 years experience in marketing communications. He is a former creative director at Dentsu Beijing which included Lenovo among it clients. He later worked at Euro Shanghai as creative director on clients including Chivas Regal, Johnny Walker, Hong Tashan, Jaguar, Bosch, and Johnson & Johnson. From 2010-2014, Yang worked as group creative director at DDB Beijing on clients including Tmall.com, JD.com, YHD.com, Volkswagen, and Yili QQ star. In July 2014, he rejoined Dentsu as executive creative director on key client FAW-VW.

Tan joins Publicis Beijing from Ogilvy Singapore where she led strategy development for KFC and SingTel TV. Also with 20 years industry experience, prior to Ogilvy Tan led strategy development at BBDO for the regional HP business and the Singapore Johnson’s Baby account. She has also worked client side for major marketers Tourism Australia, HP and UOB Bank. Tan also has extensive experience in the public relations industry at Burson-Marsteller where she worked on clients including Johnson & Johnson Medical, Allergan, Sony and Motorola.

David Gompel, CEO of Publicis Worldwide Greater China said, “We are delighted to have attracted these top calibre creative thinkers to our Beijing agency and to our Greater China leadership team. Publicis is in the business of leading the change for our clients, which proves a compelling proposition for top talent.”