Saatchi & Saatchi recruits a team of 48 top digital and e-commerce experts headed by Cyril Drouin and Christine Wang based in Shanghai

Saatchi & Saatchi Greater China has announced an infusion of digital and e-commerce talent on an unprecedented scale in China, bringing a team of 48 top digital and e-commerce experts headed by Cyril Drouin and Christine Wang.

Drouin (pictured left) joins Saatchi & Saatchi as Chief E-Commerce Officer of Greater China, taking charge of developing e-commerce strategy; Wang (right) has been appointed General Manager of E-Commerce for Greater China, where she will manage e-commerce business operations. The rest of the incoming team have been assigned vital roles to further upgrade the agency’s capabilities in digital, e-commerce, mobile marketing, and digital activation. Drouin and Wang, who report directly to Saatchi & Saatchi Greater China CEO Michael Lee, and the entire team are now based in the Saatchi & Saatchi Shanghai office.

The new recruits join Saatchi & Saatchi from Bysoft China, a leading digital and e-commerce service provider, where they established an impressive track record over the past decade. In their previous posts, Drouin served as Bysoft China’s CEO and Wang as General Manager. Beyond designing and developing digital marketing campaigns, their collective expertise spans nearly every facet of Internet-based businesses. Drouin and Wang unite a deep understanding of the local Chinese market with insight into the needs of international clients, which has propelled them to earn recognition and accolades from many renowned domestic and international clients.

Commenting on the significance of the recent digital and e-commerce talent infusion Lee said, “China has a massive market of 1.3 billion people, 668 million of whom are online, and eMarketer estimates that retail ecommerce sales, excluding travel and events tickets, will rise 42.1% in 2015 to $672.01 billion, easily making China the world’s largest ecommerce market. We warmly welcome Cyril, Christine, and the team into the Saatchi & Saatchi family. The whole team represents the absolute top level of digital and e-commerce talent in the China market. They will undoubtedly help us provide our clients with even better and more professional digital and e-commerce services, while also enabling us to greatly expand our digital business.”

Lee added, “Saatchi & Saatchi has continually developed its digital communications business and worked to achieve digital talent development over the past years. This move represents a true digital talent expansion on the grandest scale the agency have ever had in China. It also raises Saatchi & Saatchi’s ratio of employees with integrated digital communications capabilities to 55%. “

The newly minted Chief E-Commerce Officer of Greater China shared his excitement on behalf of the Saatchi & Saatchi newcomers. “It is our great pleasure to join Saatchi & Saatchi, which I believe is the hottest creative agency in the country and which serves a truly impressive portfolio of clients,” said Drouin. “We are confident that our contribution of digital and e-commerce expertise will lead to more wins for the agency in a market that increasingly demands excellence in the online and digital spheres.”